Today is Monday, 6th September 2010

What’s New in Mobile Marketing? Barcodes for Swimsuit Models

The always-epic annual Sports Illustrated swimsuit issue is taking marketing measures this year to be absolutely sure that sales are as strong as ever. In the January 25th issue, other Time, Inc. publications, New York City subway ads, and on Las Vegas hotel room keys, customers will be prompted to take a picture of a barcode with their phones. This elite mobile barcoding system will then send exclusive, never before seen photos of bikini-clad models to your phone.

http://www.mobilemarketingwatch.com/si-banking-on-barcodes-for-swimsuit-issue-4899/

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