Today is Monday, 6th September 2010

Posts Tagged ‘entrepreneur.com’

Get Covered

With the rise of new media, there’s more sources than ever before to pitch your story to. Though according to Entrepreneur.com, “it doesn’t take massive marketing and public relations budgets or lavish events to generate serious ink,” it can still be quite a challenge to get your small business covered in a magazine, newspaper, or website. Below are Entrepreneur.com’s ten ways to make headlines:

1. Get your story straight

2. Perfect your pitch

3. Tailor for every outlet

4. Prepare assets in advance

5. Issue press releases and media advisories

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An Entrepreneur’s Guide to Facebook Fan Pages

By now, there’s no doubt that one of the essential elements of a successful business is embracing social media. One of the easiest ways to do this is by setting up a fan page on Facebook. An Entrepreneur.com article lists five easy steps for doing so:

  1. Appeal to your target audience
  2. Trigger debate
  3. Ask for feedback
  4. Update with photos, videos, and original content
  5. Create incentive
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Business Plans: Not Worth It?

Tim Berry, investment chair of the Willamette Angel Conference, shares 5 Harmful Myths about Business Plans in an Entrepreneur.com article:

  • Myth No. 1: Investors don’t read business plans.
  • Myth No. 2: A pitch presentation is better than a plan.
  • Myth No. 3: Planning wastes your time.
  • Myth No. 4: Research doesn’t support the value of planning.
  • Myth No. 5: Planning cuts into flexibility.
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En⋅tre⋅pre⋅neur

According to Entrepreneur.com, an entrepreneur is “someone who assumes the financial risk of the initiation, operation and management of a business.” Furthermore, “entrepreneurs are driven not by the need to make money, but by the need to make their dreams a reality.”

Do you fit the description?

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Online Marketing: Now What?

By now, we know you’ve figured out that a business must engage in online marketing in order to be successful. Great. Now what?

Entrepreneur.com’s list of The Ten Web Marketing Trends for 2010 makes things a bit clearer. With each trend listed, Entrepreneur.com tells you whether to invest, test, or give it a rest. The results may surprise you:

Invest: Paid Search, Email Marketing, Web Presence, Online Video

Test: Coupons/Discounts/Savings, Mobile Marketing, Social Networking Marketing, Search Engine Optimization

Rest: Blogging, Podcasting/Online Radio

Click the link below for the full, and must-read, explanation.

http://www.entrepreneur.com/marketing/onlinemarketing/article204480.html

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